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Google will also notice if you are active in these social media platforms and you post content on a regular basis to your website. This will be a positive for your SEO strategy.
Backlinks are earned every time someone quotes you. This tactic has many benefits, but high-domain authority backlinks don't come with any particular benefit. Your brand will be more prominent if you are a trustworthy source. This will also help drive referral traffic to the site.
The broken link method can be a great idea. Report broken links and you're doing both the website owner and the webmaster a favor. Start by searching for websites relevant to your niche. Next, search for the niche you are interested in and look for broken links.
According to many SEO ranking factors studies, including ours (including ours), longer-form content tends be more successful in Google than short articles.